# Are NFTs dead?

> Dollar volume collapsed. Unit sales hit records. Both are true, which is why this question usually gets answered badly. NFT trading fell 37% in 2025 to about $5.5 billion while the number of NFTs sold rose to a record, so the market didn’t empty out so much as get cheap.

Source: https://thenftacademy.com/learn/are-nfts-dead
Last updated: 2026-09-12
Site: The NFT Academy (https://thenftacademy.com)

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Ask whether NFTs are dead and you’ll get two confident, opposite answers, both citing real
numbers. The reason is that the market split in half. One measure fell off a cliff. The other
hit an all-time high. Which one you quote decides which answer you give.

### The number that says yes

Money moving through NFTs has collapsed, and not gently.

| Measure | 2021 peak | Now |
| --- | --- | --- |
| Monthly trading volume | over $1 billion | roughly $300 million (early 2026), $106 million in March |
| Annual trading volume | — | about $5.5 billion in 2025, down 37% on 2024's $8.83 billion |
| Aggregate market value | around $9 billion | roughly $2.4 billion, about 95% below peak |

A 95% drawdown isn’t a dip. Most collections launched during the peak are worth a rounding
error of what they sold for, and a great many can’t be sold at all, because the problem isn’t
a low price — it’s that there’s no buyer at any price. Illiquidity is the part people
underestimate. A 90% loss you can exit is survivable. A 90% loss you can’t exit is a
collection of pictures.

If you’re asking because you’re wondering whether to buy in and wait for a recovery, this is
the number that matters, and it’s a no.

### The number that says no

Now the other half. While dollar volume fell, the count of NFTs actually changing hands went
the other way:

- **Q2 2025**: trading volume down 45% to $867 million, while sales rose 78% to 14.9 million
- **Q3 2025**: over 18.1 million NFTs sold, a record, generating $1.6 billion

Read those together and the picture resolves. More people are trading more NFTs than during
the boom. They’re just paying far less for each one. Average prices fell so far that total
dollars dropped even as unit activity climbed.

That’s not a market dying. It’s a market that stopped being expensive. Whether you call that
death depends entirely on whether you owned anything before it happened.

### So which parts died?

Splitting it honestly:

**Dead.** The flip trade. Buying a profile picture at mint and selling it to a greater fool
weeks later was the dominant use of NFTs in 2021, and it’s gone, because the greater fools
left. Also dead: the assumption that a Discord server, a roadmap and a Twitter following
constitute a project. Thousands of those launched and essentially all of them are worthless.

**Wounded but alive.** Blue-chip collectibles. Liquidity concentrated into a small set of
established names while the long tail went illiquid. These still trade, at a fraction of peak.

**Growing.** The boring applications. [Ticketing, in-game items, credentials and
authenticated goods](/learn/nft-utility-and-gaming) — cases where the token does a job
instead of being the product. None of it makes headlines, which is roughly the point.

### "Are NFTs still a thing?" — the honest version

Yes, in the way that domain names are still a thing. Nobody writes articles about domain
names any more. People still register millions of them, because they’re useful infrastructure
rather than an investment story. NFTs are partway through that same transition: from a thing
you buy hoping it goes up, to a thing that quietly does a job.

The word "NFT" itself is doing badly, though, and that’s worth saying. Enough people
associate it with the 2021 losses that many projects using the technology now avoid the term
entirely — they’ll say "digital collectible", "membership pass" or nothing at all. If you’re
watching for the word to come back, you may be watching the wrong signal.

### What this means if you’re just arriving

If you came here to find out whether you missed the boat: you missed a boat, and it sank.
That’s genuinely good news for learning, because the pressure to rush is gone.

A few things follow from the numbers above:

1. **Don’t buy expecting a recovery.** The 2021 conditions — near-zero rates, lockdown
   attention, novelty — aren’t reassembling.
2. **Check sales, not floor prices.** For any collection, look at what has sold in the last
   few months. Listings are free to create. Sales aren’t.
3. **Learn the mechanism cheaply.** [Minting something yourself](/learn/how-to-create-an-nft)
   on a low-cost network costs a few cents and teaches more than any amount of reading.
4. **Assume the scams got worse, not better.** Falling prices thin out honest projects faster
   than dishonest ones. [The attacks are the same](/learn/nft-scams-and-red-flags) and the
   targets are fewer.

If you want the concept itself rather than the market post-mortem, start with
[what an NFT is](/learn/what-are-nfts). If you want the wreckage in detail, the
[most expensive NFTs ever sold](/learn/most-expensive-nfts) and what happened to them
afterwards makes the point faster than any chart.

## Frequently asked questions

### Are NFTs dead in 2026?

The speculative market is. Dollar volume fell about 37% in 2025 to roughly $5.5 billion, and aggregate market value dropped from around $9 billion to about $2.4 billion — some 95% below the 2021 peak. But the number of NFTs changing hands hit records: over 18 million in Q3 2025 alone. Prices collapsed; activity didn’t.

### Are NFTs worth anything now?

A small number are, and most aren’t. Liquidity concentrated into a handful of established collections while the long tail became effectively unsellable. The honest test is whether a collection has real sales in the last few months, not whether it has a floor price. A floor price with no sales behind it is a number someone typed.

### Are NFTs coming back?

Not in the 2021 form. That boom needed near-zero interest rates, lockdown attention and novelty, and none of those are coming back together. The parts still growing are the unglamorous ones: ticketing, in-game items and credentials, where the token does a job rather than being the product.

### Should I still buy an NFT?

Only if you’d be content owning it at its current price forever. Buying on the expectation that someone will pay more later is the thesis that failed for most people between 2022 and 2025. Buying because you want the thing itself, or the access it grants, still holds up.
